Seoul ADEX, one of Asia’s most respected aerospace and defense exhibitions, is taking a major step toward a more connected and data-driven visitor experience with the launch of the Official Seoul ADEX App and its companion Digital Directory platform. Developed in collaboration with the Korea Aerospace Industries Association (KAIA) and technology partner Sourcehere, the two platforms bring together thousands of industry professionals through one seamless digital ecosystem. Every two years, Seoul ADEX draws global attention as government delegations, armed-forces officials, and leading manufacturers converge to showcase new technology and strengthen defense partnerships. With the new app and digital directory, organizers have added a vital digital layer to that experience, helping participants plan, connect, and follow up more efficiently than ever before.
A complete show companion
The Official Seoul ADEX App is designed to be the ultimate planning tool for visitors, exhibitors, and VIP delegations. It allows users to browse the full list of participating companies, discover products and services, and view detailed exhibitor profiles long before arriving at the venue. Once onsite, the app’s interactive 3D floor plan helps visitors navigate the exhibition grounds quickly and locate stands, meeting rooms, and pavilions with ease. Other key features include powerful keyword search, personalized event planning tools, and in-app messaging that enables visitors and exhibitors to arrange meetings directly through the platform. All planning data syncs automatically between the mobile app and the online digital directory, giving users a unified experience across devices.Luke Halpin, Director of Marketing and Sales at Sourcehere, said the goal is to bridge the gap between physical and digital engagement. “With the Official Seoul ADEX App, we wanted to make every minute at the show more productive. From pre-show research to onsite navigation and post-show follow-up, this ecosystem helps turn conversations on the stand into measurable business outcomes.” The app is available in both English and Korean and supports the full range of smartphones and tablets. Visitors can download it free of charge from Google Play or the Apple App Store. A digital bridge before, during, and after the show. While the app takes center stage, the Seoul ADEX Digital Directory plays an equally important supporting role. It provides a desktop-friendly interface that allows professionals to find exhibitors and their products and services by using an advanced keyword search algorithm, and location-based filtering, bookmark favorites, and compile custom shortlists. These tools extend the life of the event far beyond the exhibition dates, allowing exhibitors and visitors to continue engaging throughout the year. For organizers, the platform also delivers valuable insights into user engagement, helping Seoul ADEX and KAIA measure reach, identify high interest product areas, and refine future editions of the show. Both platforms are powered by Sourcehere’s event technology, which already supports digital directories and mobile apps for several major defense and aerospace exhibitions worldwide. By customizing these solutions for Seoul ADEX, KAIA has ensured that the show remains at the forefront of digital innovation in Asia’s rapidly growing defense sector.
Benefits for exhibitors and delegations
For exhibitors, visibility is crucial in a show of this magnitude. The digital directory and app profiles give each company a dedicated space to showcase its latest products, technologies, and contact information. These profiles are searchable by visitors and procurement teams, increasing the likelihood of meaningful connections. Delegations and trade missions benefit from pre-event planning features that allow them to coordinate schedules, identify key contacts, and map out visits efficiently. Meanwhile, attendees can use the app’s “My Planner” function to organize their agenda and receive real-time updates or notifications about seminars, demonstrations, and show-wide announcements. The result is a more structured and productive experience for everyone involved, aligning with Seoul ADEX’s mission to support collaboration, innovation, and commercial growth across the aerospace and defense industry.
A partnership built for innovation
The collaboration between KAIA and Sourcehere highlights a shared commitment to improving user experience and supporting exhibitors’ return on investment. The combination of local industry insight and global event technology expertise has produced a solution that enhances both the onsite and digital presence of Seoul ADEX. By merging physical exhibition infrastructure with intelligent digital tools, the show now offers organizers richer analytics, exhibitors’ broader exposure, and visitors a more intuitive way to connect with the people and technologies shaping the future of defense. “As defense and security industries continue to evolve, events like Seoul ADEX need to offer more than exhibition space,” Halpin added. “They need to deliver measurable connections, actionable data, and a seamless user journey. The Seoul ADEX App and Digital Directory deliver exactly that.”
Ready to download
Visitors attending this year’s event are encouraged to download the Official Seoul ADEX App in advance to plan their trip and begin connecting with exhibitors. The app is available now on the Google Play Store and Apple App Store, and registration takes less than a minute. Download the Official Seoul ADEX App.
