Exhibitors in the USA Partnership Pavilions at this year’s edition of MSPO, the annual defense and security trade show in Kielce, Poland (5-8 September), and biennial DSEI in London, England (12-15 September), will have an extra business advantage over their competitors.
In partnership with Sourcehere.com, the new supply chain networking platform, U.S. organizer Kallman Worldwide will produce a digital Pavilion directory to connect its MSPO and DSEI clients to more qualified buyers on-site and online before, during, and after the shows.
Sourcehere supports thousands of B2B suppliers and buyers around the world with interactive tools and utilities — including direct messaging — to meet, conduct business, and build trade relationships anywhere, anytime. The company launched in 2022 with a focus on trade shows, capitalizing on spikes in market interest around industry events to demonstrate its robust, 24/7/365 platform as an alternative to traditional printed show guides.
It’s a good fit for Kallman, whose trademark USA Partnership Pavilion is recognized around the world as the hub of American business at many of industry’s most important international trade events. The company’s custom stand building, supply chain support services, and workforce advocacy programs further solidify its reputation as an enterprising partner above and beyond simply managing floor space in exhibition halls.
For Pavilion exhibitors, Sourcehere extends their reach in target sectors and adds measurable year-round marketing visibility. And for companies that aren’t exhibiting yet, the platform offers an inexpensive, cost-effective way to dip their toes in the trade show pool online before jumping onto the live show floor.
“Trade shows have always been our core strength, but we’ve never thought of ourselves as just a trade show company,” said Kallman Worldwide President and CEO, Tom Kallman. “Since my father started the company in 1963, our mission has been advancing global trade, connecting suppliers and buyers wherever, whenever, however we can. Their business is a year-round conversation punctuated by trade events, and so is ours.”
As the pandemic recedes and trade shows rebound, Kallman’s 2023 calendar is an emphatic testament to resilience. This year’s schedule of USA Partnership Pavilion events features 22 shows — more than in pre-Covid 2019 — covering seven industries in 12 countries. And through its global network of designers, contractors, and suppliers, Kallman’s fast growing Creative Services unit adds custom building options for anyone at any show, whether it’s on the company’s official calendar or not.
“Covid was an epic wake-up call to exporters everywhere, and I believe the lessons we learned and the innovations that were spawned from that experience have made us an even more valuable partner to everyone we work with,” said Kallman. “Technology gave us the tools to stay connected in the short term and position ourselves for faster growth as the export economy recovered. Best of all, when the dust settled, none of it was at the expense of the live, often spontaneous face-to-face meetings that have been the foundation of global trade since the beginning of time.”
Sourcehere’s value to Kallman’s exhibitors is getting the attention of show organizers, too. For example, at June’s Paris Air Show, where the Sourcehere platform hosted 300-plus USA Partnership Pavilion exhibitors and sponsors online, the company signed an agreement with the organizers of Seoul ADEX (12-22 October) to host its official directory for the entire show.
“We are proud to partner with Seoul ADEX, a top-tier event that exemplifies the highest standards of excellence in the aerospace and defense sector, to better serve the information and networking needs of its clients and stakeholders,” said Sourcehere Director of Sales and Marketing, Luke Halpin. “Using our state-of-the-art technology, Seoul ADEX organizers will be able to offer a uniquely immersive and interactive show directory that will add months of measurable value to the exhibitor and visitor experience on-site and online.”